1:

Hello - may I take a minute to ask you some brief questions about today's event?

Yes No

2:

Survey date:

August 20th, 2011 September 21st, 2011 September 28th, 2011 October 6th, 2011 October 7th, 2011

3:

Is this your first Cops for Cancer event?

Yes No

4:

How did you first hear about Cops for Cancer?

TV

Radio

Print

Online

Brochures

Billboard

Family member

Friend

Co-worker

Other

5:

If I may ask: do you have a personal connection to childhood cancers?

Yes No

6:

Do you know which charitable organization is the beneficiary of today's fundraising?

Yes No

7:

Do you know specifically who is helped by the funds raised today?

Yes No

8:

Have you ever seen any media coverage of Cops for Cancer (TV, print, radio, online etc.)?

Yes No

9:

Do you plan to attend other Cops for Cancer events?

Yes No

10:

Are you already on the Canadian Cancer Society mailing list?

On list Not on list

11:

Are you aware of any of CCS' other fundraising programmes?

Daffodil Campaign

Daffodil Campaign [Yes] Daffodil Campaign [No]

12:

Are you aware of any of CCS' other fundraising programmes?

Relay for Life

Relay for Life [Yes] Relay for Life [No]

13:

Which Social Media sites do you use?

Facebook

Twitter

Flickr

Other

None of the above

14:

Many thanks for your time! Is there anything else you would like to add?

15:

Gender:

Male Female

16:

Field researcher observations regarding the interviewee:

16:

Estimated age:

18-30 31-55 55+

18:

Ethnicity:

Caucasian Asian Afro-Caribbean Other